Basically,Free TV Shows And The Ratings Articles ratings are simply an audience measurement system used by both the TV and advertising industries. Through a survey, it measures the size and other particulars of the audience of television shows.
In turn, these results will serve as guide for advertisers where to place their advertisements to reach the greatest number of people at the least cost and all the other pertinent statistics. These survey results can mean the continued existence or the merciless death of a television program.
Just how reliable are these ratings in measuring how many are newscase watching a particular free TV show? Are the data correct and verifiable? Do the results truly reflect the real nature of the TV audience?
The business of audience measurement was developed for radio by Nielsen Media Research founded by Arthur Nielsen. In 1950, his business moved to television. Over the years, his method had become the standard in TV audience measurement all over the world.
The methods of gathering television ratings are done two ways:
1) Viewer “diaries” or records of viewing or listening habits of the target audience which is self-recorded. The demographics are varied, thereby rendering a good statistical distribution of the audience.
2) Set meters which are small counting devices of sort that are connected to the TV sets in selected houses. These meters records the viewing habits of the homeowner and sends the data every night through the phone line.
The meters also measure the viewing habits of the user down to the exact times when channels are changed or when the set is turned on or off. The added People Meters also produced other useful viewing information about the user.
Going with the times, Nielsen also started to measure the use of digital video recordings (like TiVO) for people who record their favorite shows for later viewing. Initial findings show that time-shifted viewing does alter TV ratings.